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Just in time for the holidays, Pizza Hut has released their “Ultimate Cheesy Crust Pizza” and wants superfans to celebrate with them.

The new large one-topping pizza is bordered by 16 pouches, each filled with mozzarella, provolone, white cheddar, asiago, and fontina. The timing behind the release is intended to match up with the holidays, as Pizza Hut believes “there are no better times than those shared over a fun and delicious meal together.” So, to get pizza lovers in the spirit, Pizza Hut is giving away a limited number of “T’is the Cheese’n Holiday Starter Packages.” These packets include beanies, holiday cards, a pizza mug, string lights, ornaments, and much more. To enter to win, fans simply have to tweet at Pizza Hut the pizza emoji, the present emoji, #TisTheCheesen and #sweeps.

In less than 24 hours hundreds of tweeters have entered the sweepstakes in hopes of winning a holiday package. This sweepstakes is a great way for Pizza Hut to gain and leverage superfans. By helping to create a loyal bond and keeping them engaged, Pizza Hut can rely on its fans to promote business and sales.