Throughout the holiday season, Moët Hennessy USA made a big push for its champagne brand with a new Snapchat game, which Moët has claimed this to be the platform’s first two-player game.
The game, “The Moët & Chandon Tower Toss“, allows two players to shoot a champagne cork into a tower of stacked glasses. The brand targeted Snapchat users over the age of 25 via Snapchat Discover.
This version of the game is an adaptation of a similarly functioning geofilter the brand and its agency had created. The game allows for more audience control, as geofilters are too easily shared with users under the legal drinking age.