NortyCohen.com

Moosetracker
News You Can Use
MORE CATEGORIES

Hollister is seeing success with new mobile ads that function as mini games.

The brand’s Gen Z targeting has led to an increased focus on mobile reach. It would seem they are doing a great job. On average, teens are engaging with these new playable ads for nearly a minute. In the games, players can collect coins, avoid obstacles and level up by collecting certain clothing items.

This is a clear strategic success for Hollister. The significant engagement time for these ads is evidence that the brand used insight into how teens are spending their time on mobile.

 

BACK TO ALL