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During the holiday season, Grey Goose created an interactive, illuminated Ferris wheel bearing cocktail recipes and a pop-up bar in the John F Kennedy Airport in New York.

Travelers wandering through the airport were able to stop at the wheel, open the door to a mini chalet and take a photo of a Grey Goose recipe to try at home. The installation also included a pop-up bar offering special cocktails created by top New York bartenders. The brand discovered that a bottle of their vodka is sold every 13 seconds in global travel retail, which gave them inspiration for this experiential campaign.

As consumers are overloaded with advertisements during the holiday shopping season, brands must find a way to stand out and share something interesting. Not only did Grey Goose actively engage with fans, but they knew exactly where to find them too.