News You Can Use

Esquire magazine and sister brand Esquire Network partnered up with menswear design scout Adam Eisenhut to host SHARP: The Man Event in SoHo, New York. Responding to a growing community of men who are interested in brands, Esquire built a pop-up store showcasing over 50 emerging designers, brands, and products. Intending to create a shopping experience celebrating “Man at His Best,” male consumers were treated with skin care demonstrations and stations dedicated towards grooming and shoe shines. Shoppers could also enjoy a game of ping-pong, music, complimentary refreshments and an art installation curated for the event. “This is about awareness, bringing all these brands together, offering our audience an experience they can share together,” said Deena Stern, SVP-Marketing and Digital at Esquire Network. This pop-up storefront aimed to develop men’s personal styles while allowing men to discover new brands. Learn more about what brands and designers were showcased here.