News You Can Use

To kick off the college football season, Dos Equis is giving fans the opportunity to learn more about the game and earn an official football-watching certificate. 

On August 24th, Dos Equis opened enrollment for its online football course, which includes ten video lessons taught by author and educator John U. Bacon along with guest lecturers Martellus Bennett, Katie Nolan and Jay Cutler. Students who pass the exam before December 20th will receive a printable certificate and will also be entered for a chance to win tickets to the 2020 College Football Playoff National Championship in January.  

Dos Equis found a way to take its role of Official Beer Sponsor of the College Football Playoff to the next level – by naturally fusing beer and the art of watching the sport. Although the brand takes a comical approach to the campaign, it’s actually providing fans with legitimate information in a fun and interactive way.