While advertising appearing in Facebook’s Messenger platform has become a hot topic, Absolut cleverly engineered a path to initiate conversations with potential consumers prior to the hype.
The brand utilized regular link ads to begin a two-way conversation with Absolut’s bartender bot, who usually never failed to end a conversation without offering a trial drink at the nearest bar. What’s even more impressive is the care the
What’s even more impressive is the care the bot and Absolut showed for their drinkers after redeeming their coupon codes. Bartender bot offered complimentary rides home via Lyft. What a great wing-bot!