Entrepreneur, Creative Explorer, Author & Founding Partner, Moosylvania
Now Playing: My Playlist #627
When aliens from another planet crash land in Nashville in 1957, they only want one thing. A record contract for their country act. It’s Million Dollar Quarter meets Book of Mormon, with nine actor/musicians immersed in a B-movie projection.
The record industry will never be the same – we’re launching Virtual Vinyl – vinyl records that tap and play music and connect super fans to their favorite icons.
If you worked at Moose for most of its 22 years, you know about phone-sex wine. I had this sales person who would call me and describe wine. Convincingly. Marketers appreciate the craft – and well, we bought a lot of wine that I would serve on Fridays. Working on a two book fictional series – and of course, the lead character sells wine with an attitude. Let’s just say, she gets herself into a little trouble.
Obama, Clinton, Douglas and Cohen 😉
Announcing the No Clue Collection. Notebooks To Fill Up Your Empty Mind. Searching for a self-help book that is do-it-yourself? Want to act like you’re improving but doodling your way into bliss? This concept came about when Tre, the protagonist in Long Lost Lola was walking through an airport. Each of the titles shown here can be yours for 1/3 of a moleskin and what do they say about you anyway? That you paid too much. Each includes 100 blank pages.
Who are they and what do they want? This is the project that started my alien deep dive during the pandemic. I rounded up songwriters and performers from Nashville, Boston and LA and we had so much time, we produced a Rock Opera. Sal Baglio’s Space Cadette went on to fame with a Coolest Song in the World on Little Steven’s Underground Garage. From there and we produced Songs from They Come to Rock, which won album of the year by a radio station somewhere in the galaxies.
At the beginning of the pandemic, no one was smiling. I had this idea that dogs would save us, but we needed songs for them to sing along. So I recruited 17 Nashville songwriters to each write a song about different breeds of dogs – all for the benefit of shelters nationwide... On the first zoom, one of them asked “Whose perspective are we writing from, the dog or the owner?” After winning an Innovation in Philanthropy award, this project still has legs. Four of them…
stormy and me in Vegas airport 😉
Starting around 2006, Moose formed a research division to envision what clients would need in the future. Around 2010, it was brand attraction from millennials – so we launched the top 100 millennial brands report by asking those cohorts to name their three favorite brands and tell us why. That led to two books, a speaking tour and 10 years of national surveys.
Make ‘Em Look Good, Make ‘Em Feel Good, Keep ‘Em Entertained still works…
I founded the agency as a place for creative marketers to do their best work and have fun. It’s 22 years in and I had the joy and privilege of collaborating with hundreds of strategists and creative types, all great friends and colleagues. My son Andrew is the CEO, flying the Moose flag at the 100-year-old church, fondly known as the Embassy of the Republic of Moosylvania.
When in-person research lost its relevance, we turned the focus group facility into a co-working environment. About a dozen startups are camped throughout. We dig their energy and they dig the vibe of Maplewood. If you’re looking for a place to hang your hat, check it out.