Prompting Originality gets noticed

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Fangri-la

I partnered with ex-Mooser, Brian Clever to begin producing wearables that talk. The first product was “Talkin’ Tees” – kids t-shirts that come to life with the a tap and play on their parent’s phone. We integrated a patch on the shirt with an NFC tag to drive instant play value and exclusivity. The whole business of connected wearables has applications in music, sports and business events.

GREEDY FINGERS and Long Lost Lola

If you worked at Moose for most of its 21 years, you know about phone-sex wine. I had this sales person who would call me and describe wine. Convincingly. Marketers appreciate the craft – and well, we bought a lot of wine that I would serve on Fridays. Working on a two book fictional series – and of course, the lead character sells wine with an attitude. Let’s just say, she gets herself into a little trouble.

STARDUST RIDERS

Extra-terrestrials in the late 50s have landed. Stay tuned for a rowdy roadhouse ramble through time and space. Lots of updates coming soon with Broadway and Nashville collaborators on board for a new touring musical that proves no matter where you’re from – heart healing harmonies and honky-tonk melodies are universal.

NO CLUE COLLECTION

Announcing the No Clue Collection. Notebooks To Fill Up Your Empty Mind. Searching for a self-help book that is do-it-yourself? Want to act like you’re improving but doodling your way into bliss? This concept came about when Tre, the protagonist in Long Lost Lola was walking through an airport. Each of the titles shown here can be yours for 1/3 of a moleskin and what do they say about you anyway? That you paid too much. Each includes 100 blank pages.

They Came to rock

Who are they and what do they want? This is the project that started my alien deep dive during the pandemic. I rounded up songwriters and performers from Nashville, Boston and LA and we had so much time, we produced a Rock Opera. Sal Baglio’s Space Cadette went on to fame with a Coolest Song in the World on Little Steven’s Underground Garage. From there and we produced Songs from They Come to Rock, which won album of the year by a radio station somewhere in the galaxies.

Justfurrfun

At the beginning of the pandemic, no one was smiling. I had this idea that dogs would save us, but we needed songs for them to sing along. So I recruited 17 Nashville songwriters to each write a song about different breeds of dogs – all for the benefit of shelters nationwide... On the first zoom, one of them asked “Whose perspective are we writing from, the dog or the owner?” After winning an Innovation in Philanthropy award, this project still has legs. Four of them…

The Participation Game and Join The Brand

Starting around 2006, Moose formed a research division to envision what clients would need in the future. Around 2010, it was brand attraction from millennials – so we launched the top 100 millennial brands report by asking those cohorts to name their three favorite brands and tell us why. That led to two books, a speaking tour and 10 years of national surveys.

Make ‘Em Look Good, Make ‘Em Feel Good, Keep ‘Em Entertained still works…

Moosylvania

I founded the agency as a place for creative marketers to do their best work and have fun. It’s 21 years in and I’ve had the joy and privilege of collaborating with hundreds of strategists and creative types, all great friends and colleagues. I still get a thrill developing new talent and getting consumers to Join the Brand. Visit our headquarters in our circa 1926 former church, the Embassy of the Republic of Moosylvania.

Maplework

When in-person research lost its relevance, we turned the focus group facility into a co-working environment. About a dozen startups are camped throughout. We dig their energy and they dig the vibe of Maplewood. If you’re looking for a place to hang your hat, check it out.