Wonderbra’s latest out of home campaign leverages augmented reality to capture passing shoppers’ attention. The “Decoder” app lets users who pass a Wonderbra ad to “peek” under the model’s shirt. Boasting Wonderbra’s wide array of bra types (coming in different shapes and holds), the activation is aimed at educating consumers on what bra might work best for shoppers’ needs. The application also works for any TV or print ads. To learn more, please visit AdWeek.com.