Toyota has partnered with Google Hangouts to create a virtual “hangout” where users can interact and discuss car buying decisions in real time called the Toyota Collaborator. With public transportation on the rise in larger cities, automakers such as Toyota have taken to social networks in order to interact with their target consumers. The Collaborator allows users to customize their own Toyota Corolla and even take a virtual test drive down their street. This is a great example of how the automotive industry is moving forward utilizing social as a means to converse with their consumers. To learn more about the Collaborator and other brands social activity, click here.