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Tourism Queensland (Australia) discovered how to run a superbly successful viral marketing campaign when “The Best Job in the World” campaign launched. The promotion was easy, participants had to post a one-minute video application on the Tourism Queensland website explaining whey they should be chosen as the caretaker of Hamilton Island on the Great Barrier Reef. The winner would get to blog and cam for six months with a pay of about $100,000. From the time the program launched in Australia, word spread quickly. Within the US there were 1,100 TV placements. Within 30 hours of launching the promotion, 400,000 new vistors had come to the site and an additional 1 million came the next day (which crashed the site). The brand saw 336,000 visits to the page from the Facebook page and almost 35,000 applicants from over 200 countries applied for the job. Ensuring a successful social media marketing campaign such as this one, is possible through following a few simple steps.

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