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This holiday season, Target encourages consumers to join the brand’s holiday planning conversation via the hashtag, #MyKindOfHoliday. Consumers are invited to share their own holiday traditions using the hashtag, while the brand posts Instagram challenges, how-to photos and videos, as well as shopping tips and gift inspiration weekly on Twitter and Instagram. Target is also partnering with David Stark, an event producer, to curate the Best.Party.Ever. Pinterest board with party theme ideas, tips and product recommendations. Select Target guests will also have the chance for David Stark and his team to contribute ideas to their own boards. By leveraging several different platforms, Target makes sure there are plenty of different ways for consumers to interact with the brand and provide valuable resources for its customers.

Read more about Target’s and other retailers’ holiday campaigns here.