Starbucks is using mobile advertising to announce that the popular Pumpkin Spice Latte is back for a limited time only. The seasonal beverage is being advertised on the People’s mobile site to help boost awareness and drive traffic. The user can tap on the Starbuck’s Pumpkin Spice Latte ad to learn more about the drink at the company’s mobile site. Starbuck’s also integrated social media into their mobile marketing strategy with tabs for Facebook, Twitter and Google +. The use of social media in the campaign allows consumers to share the news with friends and family and gives Starbuck’s a larger reach. Also, Starbucks is able to keep up an interaction with the consumer even after they have left the mobile ad. To learn more about Starbuck’s mobile campaign, click here.