The Salvation Army’s campaign for donations during the holidays was a success with a 53.3% click-through-rate to the donation form from their mobile email. By using online methods to gain donations, this Salvation Army campaign was more cost-effective and easier to reach on-the-go mobile users. “We need to appeal to users when and where they are receiving these opportunities to donate,” said Phillip King, president and CEO of Artez Interactive in Toronto, Ontario.