![](http://www.nortycohen.com/wp-content/uploads/2010/03/headrush_mt1.jpg)
Headrush Salon in the UK had a 70% reduction rate for their no-show’s. The decrease is attributed to the salon’s SMS reminders of up-coming appointment dates and times. The decrease in no-show rates helps avoid the brand develop a bad image due to long waiting periods or missed profit opportunities.