News You Can Use

To amp up their connection to holiday celebrations (and the related entertaining and appetizer creation), Ritz Crackers is launching The Great Ritz Holiday Parade on Thursday, November 28. The promotion will “parade” across major websites (as advertising) and connect users to seasonal content based on historical high volume search and social trend data, such as decorating, gift wrapping and meal prep.

In addition to Ritz-specific content and offers, the Parade will give consumers access to partner offers and content. Partners include Felix Doolittle stationery, Living Social, Walmart Photo Studio and Kollaburra boots. Consumers can engage with the “parade” on a microsite, where they can build and share via social their own parade float, access recipes and holiday tips, and participate in a grand prize sweepstakes or periodic giveaways.

Learn more about the Great Ritz Holiday Parade from their press release.