Play.com, an online entertainment retailer, is supporting its sponsorship of the Take That: The Circus Live 2009 Tour with a mobile campaign. Consumers can text in to receive a promotional number, which they enter on play.com in order to download Take That’s latest single. In a second mobile campaign, consumers can text in to receive special offers and discounts for Play.com and enter for a chance to win an iPod Nano, PlayStation 3 or LCD TV.