![](http://www.nortycohen.com/wp-content/uploads/2009/09/128_nissan1.png)
Nissan promoted the new Murano with mobile banner ads and a mobile site in Germany. The mobile website included information on the new car model, a mobile wallpaper download and the opportunity to sign up for a test drive. The successful campaign ran for three months and saw an increase of over 30% in product awareness.