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The NFL has announced that it will be creating an 85-minute football fan documentary that will be pieced together using fan-made mobile and amateur videos of their fan experiences this year. Given the title “The Seasons of Your Life,” the NFL will attempt to capture the exciting moments and thrills of various Detroit Lions’ fan’s experiences throughout this season by allowing them to upload their videos to the promotional website. According to Mashable, this crowdsourcing strategy could prove effective in the sports industry since fans will have the opportunity to be recognized for their support. Additionally, the team gets engagement points with fans, as well as access to user-generated content to utilize during games. Bombo, the film company behind “Seasons of Your Life,” has a terrific opportunity to experiment with an emerging form of sports storytelling by means of the digital arena. Find out more here.

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