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The newest generation of gaming consoles, the Sony Playstation 4 and Microsoft Xbox One, have not only integrated social media, but have taken hints from them as how to keep users connected to one another while doing something they love: gaming.

In the latest round of the decades-old ‘Console Wars’, marketing efforts have been ramped up by placing an emphasis on social media integration and content sharing. Playing games with friends is more fun than playing alone, and the sales results of games with multiplayer elements have proven that gamers feel this way. And, since the multiplayer element of games has been mostly figured out by the major players in the ‘Console Wars’, the natural next element is integrating social media and ┬ákeep the experience alive even when others are not playing. To learn more, click here.