The concept behind the newest content sharing social media platform, Mural.ly was founded by Mariano Suarez Battan, who also serves as the company’s CEO. Battan recognized the need for a platform that would allow for creatives to collaborate on an idea using digital post-its and digital overlays, with the added feature of pulling the content into a presentation. The idea was originally intended to aid in the development of video game creative development, but can be used for anyone wanting to store great ideas with the flexibility to move the content around (unlike Pinterest boards). The site went live last week and is currently free to users, learn more here.