MoVoxx, Kadoink, Jingle Networks and Pudding Media present a way to get more core consumers to engage in text promotions. Texting in which advertising covers the cost of standard text messaging rates allows consumers access to brands on an unlimited basis. The advertising is suited based on: What the device is being used for, location, age, gender, DMA, and even behavioral data. This would encourage consumers to send text-blasts to other consumers with the incentive of free messaging services.