![](http://www.nortycohen.com/wp-content/uploads/2009/09/x59_esquire1.jpg.pagespeed.ic.3v5_PgmZLA.jpg)
The new iPhone system will make it possible for magazines to create subscription services, so magazines like Esquire, Harvard Business Review and Bon Appetit are jumping on the iPhone application bandwagon. People was among the first magazines to create a successful iPhone app, available in the iTunes store for $1.99.