Kodak ran a campaign in India in attempt to build store foot traffic and gather user information. Mobile ads offered consumers the chance to win a memory card or an iPod nano for taking a survey, which collected information on their consumers’ mobile camera capacity. Then, they were urged to order 50 prints from a Kodak Express outlet in order to complete their entry. By the end of the year, Kodak had close to 10 million new subscribers per month.