![](http://www.nortycohen.com/wp-content/uploads/2010/02/xjimbeam1.jpg.pagespeed.ic.w1pfwDgJwZ.jpg)
Jim Beam has partnered with nonprofit organization Operation Homefront to collect charity donations for US Troops. By texting SALUTE to 90999, consumers can donate $5 to this organization which provides support for the troops and their families. The campaign is supported by social media efforts and off-premise signage.