Jaguar implemented a global social media strategy to reveal its new F-TYPE vehicle. The new sports car was unveiled at a special event in Paris. Before and during the event, Jaguar was live-posting from all of its brand’s social channels, both global and local. As the car was unveiled at the event, Jaguar released the first video featuring the car for fans to see. After the Paris Motor Show was over, Jaguar had gained a greater presence in social with 35,000 new fans to the Global Facebook page and over 2,800 uses of the #FTYPE hashtag on Twitter. By live-posting the reveal, fans are able to feel like they have a part in the big event. Click here to learn more about Jaguar’s unveil.