Hollywood Reporter has rolled out a new app, “The Festivals”, to cover all upcoming film festivals, such as Sundance and Toronto International Film Festival (TIFF). The app will share film schedules and include up-to-date news coverage. For those more interested in seeing who was there and what they wore, galleries will house photos of celebrities attending the events. John N. Marchesini, senior product manager at The Hollywood Reporter, said, “When The Hollywood Reporter relaunched in 2010 as a weekly magazine, we made a commitment to our readers that we would provide a platform agnostic approach to delivering digital content. We want our Festivals app to be the ultimate companion for our readers attending film festivals across the globe.” The publication sees roughly 25% of visits from mobile devices and hopes to increase readership with the introduction of the “Festivals” application. To learn more, please visit MobileMarketer.com.