The popular beer brand Heineken, Heineken’s site, has released a Mobile app for the iPhone and iPod touch. Targeted at Brazilian men interested in an active lifestyle, the app has two main features: a bar finder based on location, and a “Party Starter” device. The youthful demographic can calculate how much Heineken they will need for a party and how much ice is required to properly chill it. The bar finder section allows consumers to route a way to a nearby venue, and even give them links to taxis to get home safely.