Grey Poupon has tapped Facebook to help the brand find their niche group of fans, titled the “Society of Good Taste”. To “apply” for the society, users must accept to have their Facebook page screened by Grey Poupon to determine if they are qualified. The mustard company will screen aspects of the page, such as number of friends, amount of photos the user appears in, favorite brand pages and more and offers up a score at the end of the search. Users who are not accepted are able to reapply, and those who are accepted receive items such as a Grey Poupon-branded bag or Julia Childs’ “Mastering the Art of French Cooking”. To learn more about the campaign and how you might qualify to be a part of the “Society of Good Taste”, please visit DirectMarketingNews.com.