Super premium vodka GREY GOOSE has launched Pinterest and Instagram accounts to continue connecting with target consumers outside of the traditional social media platforms. To tell the story of Hotel Noir, a fictitious hotel inspired by new GREY GOOSE Cherry Noir, photographers will be sharing “chapters”, or inspired photos, through the brand’s Instagram feed. The brand will tie Instagram and Pinterest together by developing weekly boards that include pins that fill in the rest of the photographer’s story. To learn more, please visit MediaPost.com.