GREY GOOSE worked with Moosylvania to develop a greener giveaway for this year’s Aspen Food & Wine Classic. Attendees were given the opportunity to download the Microsoft TAG application before the event. With use of the TAG technology, consumers could simply point their smartphone’s camera at the mobile barcodes on GREY GOOSE promotional materials and automatically access the GREY GOOSE mobile website, filled with recipes to download, print or share with friends.