Go Try It On allows users to upload photos and to get opinions on outfits from their friends or other Go Try It On community members. Once a user has uploaded their photo, they can add what brands they are wearing and what event they are getting ready for in the description. With the apps latest release for iOS, users can now add filters and frames to their images, similar to those from Instagram. Newly added timer and collage features help the user capture the perfect image and showcase multiple angles of their style. The new release also adds more engaging content to encourage greater interaction among community members. Users can now browse and discover popular pieces and add them to their shopping list. Go Try It On has partnered with a number of top fashion brands to include items for users to buy as well as provide professional style advice for community members. Blogger outreach to over 40 fashion influencers is another tactic the App is using for the relaunch. Fashion bloggers now have a great way to build their brand through a mobile platform. New technology makes it easier for readers to shop for pieces from their favorite blogger’s wardrobe.
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