French Connection is using Chatroulette, a webcam social site, to promote their latest marketing promotion. Any person that can prove that they are going on a date with someone they met through Chatroulette has a chance to win $375 worth of vouchers to pick up clothes for their date. The partnership is high-risk, as Chatroulette is known to show pornographic visuals, but William Woodhams, the director of marketing at French Connection isn’t worried. “We’ve hijacked the site; we’re a fashion brand and we wanted to get involved in an irreverent way.”