Dockers will be running a TV commercial during the Super Bowl that features mobile tagging. The tag itself will work by having consumers open the Shazam application, a music app and mobile site, and snap “Tag” at any point during the commercial. The tag then redirects the consumers to a co-branded Dockers and Shazam site, where they can buy the campaign’s music track as well as learn more about the “Wear The Pants” campaign.