DiGiorno Pizza’s Twitter account turned a new hashtag, #DiGiorNOYOUDIDNT, on Thursday as they live tweeted from NBC’s Sound of Music Live. Using the hashtag, DiGiorno turned songs and themes of the play into pizza related content in real time.
Using humorous comparisons and commentary from the perspective of a viewer, the brand was able to cook up a large amount of engagement amongst their fans.
This is a great example of how a brand using a real time event can make itself seem more personable and build interest among their fan base. To learn more, click here.