Sporting good retailer Champs Sports created a digital magazine to connect their products with sports enthusiasts. The magazine, titled Swag, offers content such as interviews with athletes, training tips, and reviews on products. The application has eCommerce functionality and lets readers tap on photos of athletes to see what brands and styles they are wearing. The company is driving downloads from the iTunes store and Android market through in-store POS and the website. To learn more, please visit MobileMarketer.com.