Carl’s Jr. and Hardee’s restaurant chain is targeting males, ages 18-34, with a “Burger Slayer” contest. Consumers enter by using the camera on their mobile device to snap photos of themselves or their friends enjoying a Carl’s Jr or Hardee’s burger. Then, they upload the snapshot directly to the mobile site or submit via email. Each month, a winner is chosen based on consumer votes and is deemed, “Burger Slayer of the Month,” a title which guarantees a month’s worth of free burgers.