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With the increase in remote learning during the pandemic, many schools are now replacing snow days with remote learning days. To help protect this beloved winter tradition, Campbell’s started an online campaign to #SaveTheSnowday

On, parents can sign the pledge to preserve snow days for the next generation and receive a snow day kit filled with snowman supplies and soup. They’re then invited to engage further by connecting with other “Snow Day Crews” in their area, downloading cheeky yard signs and sharing their favorite wintry activities on social.

Although Campbell’s can’t actually stop schools from hosting classes remotely, they’ve found a cheeky way to keep the spirit of snow days alive and adapt them to the modern-day environment. In doing so, they not only strengthen relationships with nostalgic parents and kids burnt out on e-learning, they also preserve one of the best time-honored occasions for Campbell’s Soup.