There is no denying the increase in consumer engagement within the social media space for the Cadbury brand (the brand’s engagement during the Olympics, added 2.5 million followers). Cadbury has now decided to launch its two newest products through social media alone. The brand’s Twitter and UK Facebook page have been promoting the Golden Biscuit Crunch Bar and the Cadbury Dairy Milk Toffee Popcorn launch. Cadbury is asking users to return to its page at a later date to learn how to receive a free sample, and challenging Twitter followers to unscramble words to receive a free sample. In doing so, the brand is actively engaging with millions, extending reach and successfully building brand awareness.
Learn more here.