In New Zealand, Burger King teamed up with Keyboard Cat to deliver targeted ads to young male YouTubers. They created 64 unique pre-roll ads specific to what the YouTuber searched. The actors in the ad first engaged the viewer in conversational dialogue about how much they hate ads and then about the specific video the viewer is about to watch. This technique could potentially be highly effective and we anticipate ads like these becoming common place in the next few years. To learn more about these ads visit Fast Company.