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Burger King is inviting consumers to print out their orders on a mask so they won’t have to speak upon arrival to the restaurant. 

The mask will be printed with their exact order and customers can wear it as they walk up to the counter or as they go through the drive-through. Starting on August 10th, consumers can order their masks through Facebook and Instagram by commenting on Burger King’s posts. This isn’t the first time the brand has launched a campaign related to COVID-19, as they enlarged their crown size to encourage social distancing back in May. 

Burger King has been able to quickly adjust its marketing strategy given the current pandemic to encourage safe living while promoting its brand. This campaign allows consumers to still purchase their Burger King favorites while being mindful of their health and the workers serving them.