![](http://www.nortycohen.com/wp-content/uploads/2010/01/x32bloomingdales_31.jpg.pagespeed.ic.3VcblODNIl.jpg)
Bloomingdale’s Lexington Ave. store has launched an interactive mobile voting component to its store windows. Digital signs are displayed with a text-in code for consumers to vote for their favorite (out of three) window displays. The number of votes is constantly updated and displayed on the sign in each window. This SMS text-in allows for a quick and easy way for consumers to interact with the store.