Audi of America, Audi of America’s website, reaches out to a new group of core consumers with an app that makes them part of the race. Along with rich graphics, consumers monitor tire wearm and fuel levels as they race. Launched to coincide with the documentary “Truth in 24” the app by the same name will give consumers a front row seat to the excitement. Competing against not only the clock but other racers, consumers become part of the race and give Audi a great promotional opportunity.