![](http://www.nortycohen.com/wp-content/uploads/2010/01/anheuser-busch31.jpg)
Anheuser-Busch distributor, Pepin Distributing Co., recently launched a local SMS Promotion in the Tampa Bay, FL area targeting hockey fans. The Puck Promotion asked consumers to text and opt in for the chance to win a suite at the Tampa Bay Lightning hockey game. The promotion was supported by radio spots and on and off-premise posters. Pepin received over 1,800 opt ins.