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Amazon has enlisted the #AmazonWishList hashtag and Twitter integration to make shopping this holiday season as simple as possible: via tweeting. Twitter users must connect their Twitter and Amazon accounts to gain access to this feature. Users can also use special Amazon browser extensions like the “Save-A-Photo” and the “Universal Wish List Add-on” to save time when choosing items from both Amazon and other websites. Push and instant message notifications remind users to view their wish lists at a later time. This is a great use of social media to reach consumers where they are: saving them time and effort. Social media and e-commerce integration is expected to increase, making the platform another place to shop with your friends. To learn more about the #AmazonWishList experience visit Mobile Marketer.