![](http://www.nortycohen.com/wp-content/uploads/2009/09/29_absolut1.jpg)
Absolut Vodka launched a unique mobile app that allowed LDA consumers to find the right drink for them. Based on parameters such as, drink color, consumers’ mood, glass shape, weather, and type of venue, the mobile app would recommend the suitable cocktail. The app provides personalized drink suggestions and a library of Absolut Vodka recipes for consumer reference. More at Absolut’s site.