Already a leader in mobile commerce, Sephora is testing out SnapChat as a platform for driving online sales.
Through a partnership with ShopStyle (from PopSugar), Sephora encourages followers to screenshot any of its’ product snaps, then upload them to the ShopStyle app to select colors, sizes, etc. then buy immediately. There’s also functionality that allows the user to reorder items once they’re depleted. This is just another tool Sephora is giving its consumers to improve their experience with the brand – they aim to keep it simple (by requiring just a few clicks to convert) and make it relevant (by leveraging a super popular social platform). From a marketing standpoint, Sephora’s mobile approach is industry leading, skillfully balancing innovation with utility. Bonus – their products are awesome too!