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To promote their new laundry sanitizer, Lysol opened a Teddy Repair Shop where they’ll patch and clean well-loved stuffed animals, keeping kids safe from harmful bacteria hitchhiking on their furry friends.

Parents can visit Lysol’s microsite to upload snapshots of their kids’ stuffed animals and submit them to the sweepstakes. Lysol will pick the 500 most in need to bring to their Teddy Repair headquarters. Each plushie will be fitted with an RFID-equipped tracking bracelet, so families can follow their furry friends’ journey from check-in to pampering to their journey home through fun photo updates.

Through this campaign, Lysol not only educates consumers on the key benefit and use case for their new product, but it also creates a fun, interactive experience that helps families build an emotional connection with the brand.