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GE Healthcare has gathered over 250,000 views on the clips of the documentary that have been released on Instagram so far.

The documentary, titled Heroines of Health, will total at 30 minutes and follows the stories of three women in three different countries. The team behind this decision felt that whether in one-minute increments or the 30 minute whole, the documentary was compelling enough to keep the audience interested.

This is a fantastic way to accomplish multiple goals: generating interest in a documentary that covers an important issue, attracting audiences that seek the content and audiences that wish to consume it passively and driving traffic to the brand’s Instagram account.

It is well worth the time to check out the way this documentary has been launched.